Hello. I'm Iker Ortiz de Arri.

I'm a Senior Product & UX Designer / Interaction Designer / Usability consultant living in Berlin, with more than 18 years of experience in web and App developments. My goal is to create a great user experience, while designing easy to use products or services.

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Skills & Expertise

Discover what users need, want, expect. Define relevant content and functionalities, and make them easily accesible to users (thanks to a clear interface). These are some of my specialties:
  • Information Architecture
  • Interaction Design
  • Wireframing (Axure, Sketch)
  • Agile methodologies
  • User Research
  • Conversational interfaces
  • Personas and customer journeys
  • Low and high fidelity prototypes
  • User experience
  • Mobile Apps
  • Usability research and user testing
  • Accessibility (WAI-AAA)
  • HTML5, CSS 3, responsive design
  • Fintech experience
  • Lean UX
  • Photography: Flickr, iTunes iBook


I have worked at companies like Kunstmaan, Emakina, These Days, Sogeti (Capgemini) and Belgacom Skynet. Clients: Payback, Paypal, Allianz, o2, McDonald's, Audi, Microsoft, Belgacom, Pioneer, TeleAtlas, Chiquita, Nuon, Ford, Keytrade, SCA Packaging, Teleroute, Electrabel, Nespresso, European Commission, Corona Direct, Bancontact, KBC Securities (Bolero.be)... and some big (confidential) ones. Some references below (check my LinkedIn for recommendation letters and more references):

Aki Karkkainen

Senior Front-End Developer

"It was fun to work with Iker. Being a good communicator, he got the job done very quickly, efficiently and professionally, while integrating well with the team. He has lots of experience in usability and accessibility issues, as well as on front-end coding. A nice colleague that I wish to meet again in future."

Samuel De Volder

Creative Director at These Days

"Iker proved to be a passionate usability expert and information architect with a deep understanding of the needs and behaviours of people. We cooperated in technological and consumer-oriented advertising projects for big brands where Iker perfectly translated the creative goals into well-structured and thought-through models, mock-ups and flows."

Koldo Arriaga

Information Technology Director

"Iker is a professional who gets involved proactively in all projects he works on, taking into account the customer needs and contributing with design solutions focused on the best user experience."

Want to talk to me? Get in touch!

Feel free to contact me for any interesting proposal: info@ikerortizdearri.com